JWT’s AnxietyIndex is designed as a place to discuss how brands and consumers are responding to the global recession. With daily content updates, AnxietyIndex.com includes contributions from around JWT’s network, offering a truly global perspective.
The global economic crisis is challenging the aspirations of hundreds of millions of people, especially in the developed world, forcing consumers to focus on basic needs rather than higher-level hopes and ambitions. Our latest trendletter, Rethinking Aspirations, considers how expectations are being downsized as economies transition out of a long boom period into the most serious recession in decades.
Click here to download the trendletter.
Given the sober economic climate, people plan to savor simple pleasures, thoughtful gestures and togetherness more than ever this year. Along with tightening personal budgets, this will lead to more considered holiday spending, with consumers focusing on the pleasure/price ratio: Which products and services offer the greatest scope for real pleasure at an affordable price? For retailers and brands, this may not mean big sales, but it could make the difference between the consumer buying something, albeit something modest, and buying nothing because it doesn’t feel right.
This is among our conclusions from our Holiday 2008 quantitative analysis. Click here to download the full report.
Anxiety on Twitter