Rethinking aspirations

The global economic crisis is challenging the aspirations of hundreds of millions of people, especially in the developed world, forcing consumers to focus on basic needs rather than higher-level hopes and ambitions. Our latest trendletter, Rethinking Aspirations, considers how expectations are being downsized as economies transition out of a long boom period into the most serious recession in decades.

Click here to download the trendletter. 

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