http://anxietyindex.com/2009/02/jetblue-book-your-flight-with-confidence/ JWT's AnxietyIndex is designed as a place to discuss how brands and consumers are responding to the global recession. With daily content updates, AnxietyIndex.com includes contributions from around JWT's network, offering a truly global perspective. Sat, 13 Mar 2010 05:53:10 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://anxietyindex.com/2009/02/jetblue-book-your-flight-with-confidence/comment-page-1/#comment-3199 Cuál debe ser el rol de la marca en tiempos de crisis? « Colectivo Planner Thu, 28 May 2009 22:05:28 +0000 http://anxietyindex.com/?p=562#comment-3199 [...] Ante la incertidumbre, brindar esperanza 2. No alimentar el fuego 3. Empoderar a los consumidores, dandoles herramientas para planificar el futuro 4. Apelar al deseo [...] [...] Ante la incertidumbre, brindar esperanza 2. No alimentar el fuego 3. Empoderar a los consumidores, dandoles herramientas para planificar el futuro 4. Apelar al deseo [...]

]]> http://anxietyindex.com/2009/02/jetblue-book-your-flight-with-confidence/comment-page-1/#comment-22 Gino Borromeo Mon, 23 Feb 2009 10:42:44 +0000 http://anxietyindex.com/?p=562#comment-22 It's a shame that relatively few brands are embracing this kind of "real yet positive" approach to the recession. My personal belief is that consumers do appreciate honesty from brands, and that the times we live in today make honesty even more valuable. It’s a shame that relatively few brands are embracing this kind of “real yet positive” approach to the recession. My personal belief is that consumers do appreciate honesty from brands, and that the times we live in today make honesty even more valuable.

]]> http://anxietyindex.com/2009/02/jetblue-book-your-flight-with-confidence/comment-page-1/#comment-19 lois Thu, 19 Feb 2009 20:31:20 +0000 http://anxietyindex.com/?p=562#comment-19 It's a brilliant idea! It’s a brilliant idea!

]]> http://anxietyindex.com/2009/02/jetblue-book-your-flight-with-confidence/comment-page-1/#comment-18 John McCarthy Thu, 19 Feb 2009 19:42:57 +0000 http://anxietyindex.com/?p=562#comment-18 Wonder how many others will do this? Hyundai has already offered similar insurance programs in the US. Wonder how many others will do this? Hyundai has already offered similar insurance programs in the US.

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