I was lunching with my 30-something girlfriends when one mentioned a deal in the FT: “Lunch with the FT: Take a friend for a fiver.” These girls are high-earning investment bankers who couldn’t be bothered to cut out three vouchers from the newspaper and restrict themselves to a given list of restaurants a year ago. But they’re doing it now, and commenting that “It feels silly to go to expensive restaurants. Why pay high prices when you can get equally good and enjoyable food much cheaper?”
The promotion, which runs from mid-January through mid-February, was reintroduced last year after a five-year break. Well done to the FT for bringing this promotion back at the right time. It gives the “discerning” set an opportunity to discover “smarter” alternatives—without feeling as though they’re downgrading.