How to forget anxiety? One Chinese credit card company has an idea. SPD Bank recently launched an integrated campaign for its credit card product (issued jointly with Citibank), tapping into Chinese people’s addiction to fine food in a bid to help customers forget the financial turbulence and enjoy themselves.
Card holders get a discount when dining at selected restaurants in each campaign city, earn double reward points and are entered into a lottery to win a vacation. An enticing TV spot was shot in beautiful Guilin. The voice-over in the commercial translates as: “Unexpected hospitality, unlimited cuisine. SPD Bank credit card makes you enjoy more.”
Not a bad idea given the fact that Chinese people dine out whenever the economy is booming, and when the economy is receding, the dining table is one of the last places to be hit.
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