The saying “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime” is especially applicable for brands seeking to help their customers during hard times. FedEx Office’s “Free Resume Printing Day,” which took place March 10 at its 1,600-plus centers in the U.S., is a good example.
Customers were invited to print 25 black-and-white resume copies for free—modest but relevant assistance for a target audience that would prefer real hope for stability and financial relief over a temporary money saver. Job seekers are likely to remember this bonus from FedEx, which reported that thousands of people responded to the offer.
Photo credit: J Wynia