FedEx Office’s ‘Free Resume Printing Day’: A modest boost for the job seeker

resume_j-wyniaThe saying “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime” is especially applicable for brands seeking to help their customers during hard times. FedEx Office’s “Free Resume Printing Day,” which took place March 10 at its 1,600-plus centers in the U.S., is a good example.

Customers were invited to print 25 black-and-white resume copies for free—modest but relevant assistance for a target audience that would prefer real hope for stability and financial relief over a temporary money saver. Job seekers are likely to remember this bonus from FedEx, which reported that thousands of people responded to the offer.

Photo credit: J Wynia

1 Responses to “FedEx Office’s ‘Free Resume Printing Day’: A modest boost for the job seeker”


  • An unanswered doubt to share:
    have global warming and the environmental issue lost their “agenda” for the economic crisis? How would this idea be seen in the Al Gore’s time?

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