JWT’s AnxietyIndex research has shown that the cost of health care is one of the primary drivers of anxiety for Americans today. The generic-drug prescriptions plans offered by Wal-Mart, CVS and Stop & Shop—which all charge around $10 for a 90-day drug supply—go a long way toward helping customers without health insurance. Now Stop & Shop is going one step further, offering free 14-day supplies of select generic antibiotics (with prescription, of course) at its nationwide pharmacies.
It’s a nice way for the American supermarket chain to show it can help customers with not only their physical woes but some financial ones, as well. (The tagline is “Save more. Feel good.”) The offer, which runs through July 11, is likely to alert more customers to the retailer’s generics program and instill some loyalty in Stop & Shoppers, who will likely pick up other grocery goods along with their prescription.
Considering that some cash-strapped American have stopped filling their prescriptions altogether, however, it will become imperative to educate consumers about the dangers of skipping medication before alerting them to the availability of cheaper alternatives.
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