Prague’s chain of Spar supermarkets has launched a special online tool to help consumers deal with the economic crisis. Consumers can print a new discount shopping voucher every day. They can also ask online consultants from the University of Economics in Prague where to invest money, whether or not to get a mortgage and other pressing financial questions.
Another attraction for money-saving consumers is a section called “SmartCounters,” where they can calculate how much electricity they save by using energy-efficient bulbs instead of traditional ones, how much water they save by taking a bath instead of a shower, etc. Interactive tools like these offer consumers not only valuable money-saving opportunities but also peace of mind.
This tailor-made offer applies not only to Spar customers but also to those who shop at the store’s competitors. And that’s not a bad target group at all.
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