An Egyptian developer is adopting an incentive practice to lure potential home buyers to new developments: Purchasers of units in the Ashgar Heights luxury compound outside Cairo will receive a free Chevrolet Optra. Similar offers have been seen in the U.S. They help motivate consumers anxious about investing in an unstable property market—especially those who must give up thoughts of a new car if they’re putting their savings into a new home—and help protect housing prices so that those already living in the development don’t feel their investment has been devalued.
Anxiety Around the World
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