In the global financial crisis, an alternative market in fakes (shoes, watches, electronics, etc.) is flourishing. In Argentina, Adidas is fighting back with a bit of humor, showing how bad these replicas can make you look.
A soccer team in coming-apart-at-the-seams shorts and shirts becomes a peculiar dance company. It’s a clever and funny spot that gets serious at the end by noting that pirated goods are manufactured under poor working conditions using inferior material. Buying faux Adidas will not only make you look ridiculous, it will make you socially irresponsible.