Czech consumer confidence has fallen as unemployment has risen, prompting a new Web site from the largest telecommunications operator in Central Europe, Telefonica O2. ChcidoO2.cz is a recruitment site touting the company as a place to build a career and targeting those afraid to lose their job as well as students and graduates. Eighty positions, primarily in sales and marketing, are open. It’s a good example of how big companies can benefit from the anxious environment at a minimum investment.
Anxiety Around the World
advertising anxiety anxietyindex aspirations assurance banks beauty beverage cars consumer confidence consumer empowerment consumer spending coping CSR DIY economy employment environment fashion food free health and wellness holiday season humor local luxury media mobile nationalism nostalgia optimism price and value promotions real estate recession research retail sports supermarkets survey sustainability technology travel women youth