Encouraging family (and TV) time

sebas_cablevisionCablevision Mexico is writing to its customers:

Dear Subscriber,

They say these are difficult times. At Cablevision, we know these are times to show who we are. Time to go back to our family. Times in which being close to your loved ones should not be a sacrifice ….

The message encourages taking refuge in family, spending time together at home. Promoting this ideology of togetherness is a smart way to encourage spending more time watching subscription TV. And what makes this even smarter is the fact that the channel for the message is a simple letter. So the medium itself comes into the house to impart the message of staying home. Once again, the medium is the message.

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