To help stimulate spending and help people suffering the ill effects of the recession, the Thai government is paying citizens to shop. Well, sort of. It’s distributing 2,000 baht checks (about $56) to people with a monthly income below 15,000 baht ($424) from March 26-April 8.
Brand opportunities? Some retailers, such as the Central and Robinson department stores, are launching “extra value” campaigns for shoppers who redeem their checks at the stores—these customers get discount coupons worth 2,200 baht, so the check can effectively double in value.
Even in hard times, there are always opportunities to strengthen a smart brand—be it a government or a retailer—and build deeper consumer relationships.
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