In an effort to keep up people’s spirits, the Thai media have been diligent about publishing stories aimed at inspiring us in the face of the current economic crisis. A recent example that has especially hit home is an interview with a small-time entrepreneur who found success by changing his life and appealing to people’s good taste.
Siriwat lost his fortune when his investment company failed in 1997 during the Asian Economic Crisis. Despite his misfortune, it didn’t take long for him to get back on his feet—literally. Walking around Bangkok’s office areas with a container of lunch options hanging from his neck, Siriwat battled the crisis by selling 20 sandwiches a day.
Siriwat Sandwich has grown rapidly in both sales and brand awareness. The business model has also shifted: instead of being distributed by a salesman with a container, the sandwiches are now sold at small shops, branded under the name Coffee Corner.
Companies like Siriwat Sandwich should share their inspiring tales with their customers and the world at large. In times of economic downturn, people are looking for everyday stories of resilience.
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