Comments on: Ads for discount retailer call big spenders ‘disgusting’ http://anxietyindex.com/2009/05/ads-for-discount-retailer-calls-big-spenders-%e2%80%98disgusting%e2%80%99/ JWT's AnxietyIndex is designed as a place to discuss how brands and consumers are responding to the global recession. With daily content updates, AnxietyIndex.com includes contributions from around JWT's network, offering a truly global perspective. Tue, 07 Sep 2010 02:19:18 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Lois Saldana - New York http://anxietyindex.com/2009/05/ads-for-discount-retailer-calls-big-spenders-%e2%80%98disgusting%e2%80%99/comment-page-1/#comment-3396 Lois Saldana - New York Tue, 02 Jun 2009 14:59:50 +0000 http://anxietyindex.com/?p=2114#comment-3396 I think this spot needs a shot of what the "addict" (ie, woman in pink) would be gaining by leaving that blue shirt behind. Otherwise, bargain-hunting comes off as a sacrifice when it should be positioned as being FUN and fulfilling. I think this spot needs a shot of what the “addict” (ie, woman in pink) would be gaining by leaving that blue shirt behind.

Otherwise, bargain-hunting comes off as a sacrifice when it should be positioned as being FUN and fulfilling.

]]> By: Guy Murphy http://anxietyindex.com/2009/05/ads-for-discount-retailer-calls-big-spenders-%e2%80%98disgusting%e2%80%99/comment-page-1/#comment-3332 Guy Murphy Mon, 01 Jun 2009 08:38:07 +0000 http://anxietyindex.com/?p=2114#comment-3332 So now the rise of the 'smart shopper' is official, at least in NY. It looks like the recession messages from brands are getting more pointed every month. So now the rise of the ’smart shopper’ is official, at least in NY. It looks like the recession messages from brands are getting more pointed every month.

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