Comments on: In times of crisis, brands can provide a breath of fresh air http://anxietyindex.com/2009/05/in-times-of-crisis-brands-can-provide-a-breath-of-fresh-air/ JWT's AnxietyIndex is designed as a place to discuss how brands and consumers are responding to the global recession. With daily content updates, AnxietyIndex.com includes contributions from around JWT's network, offering a truly global perspective. Tue, 07 Sep 2010 02:44:58 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Guy Murphy http://anxietyindex.com/2009/05/in-times-of-crisis-brands-can-provide-a-breath-of-fresh-air/comment-page-1/#comment-3331 Guy Murphy Mon, 01 Jun 2009 08:36:16 +0000 http://anxietyindex.com/?p=2120#comment-3331 That's a very clever piece of thinking from Quilmes. Would it also work in other football/sports fanatical countries? Brasil? That’s a very clever piece of thinking from Quilmes. Would it also work in other football/sports fanatical countries? Brasil?

]]> By: Soccer Talk http://anxietyindex.com/2009/05/in-times-of-crisis-brands-can-provide-a-breath-of-fresh-air/comment-page-1/#comment-3245 Soccer Talk Sat, 30 May 2009 00:00:49 +0000 http://anxietyindex.com/?p=2120#comment-3245 <strong>Soccer Talk...</strong> [...] Several interesting case studies came out of that turbulent time, and today we offer one from Quilmes, a leading beer brand that struck a chord with soccer fans during the 2002 FIFA World Cup. Argentina is a country that loves soccer, ... [...]... Soccer Talk…

[...] Several interesting case studies came out of that turbulent time, and today we offer one from Quilmes, a leading beer brand that struck a chord with soccer fans during the 2002 FIFA World Cup. Argentina is a country that loves soccer, … [...]…

]]> By: Katerina http://anxietyindex.com/2009/05/in-times-of-crisis-brands-can-provide-a-breath-of-fresh-air/comment-page-1/#comment-3241 Katerina Fri, 29 May 2009 21:16:04 +0000 http://anxietyindex.com/?p=2120#comment-3241 It's nice to see a commercial where the celebrities aren't being praised, but rather the people who support them. It’s nice to see a commercial where the celebrities aren’t being praised, but rather the people who support them.

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