Comments on: Thanks to mobile provider, optimism thrives in Austria http://anxietyindex.com/2009/05/thanks-to-mobile-provider-optimism-thrives-in-austria/ JWT's AnxietyIndex is designed as a place to discuss how brands and consumers are responding to the global recession. With daily content updates, AnxietyIndex.com includes contributions from around JWT's network, offering a truly global perspective. Tue, 07 Sep 2010 02:34:01 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Lois Saldana - New York http://anxietyindex.com/2009/05/thanks-to-mobile-provider-optimism-thrives-in-austria/comment-page-1/#comment-2675 Lois Saldana - New York Thu, 14 May 2009 14:52:14 +0000 http://anxietyindex.com/?p=1678#comment-2675 @Gino Borromeo: I agree. And I also think it's simply the responsible thing to do. <a href="http://anxietyindex.com/2009/05/garcia-marquezs-creative-warning-on-the-danger-of-false-alarms/" rel="nofollow">As Juan Pablo Rocha points out</a>, sometimes, by repeating and sensationalizing a story, you help create a worse reality. In a way, brands can help create a better reality as they have the power to shape the stories that are being told in the public domain. These stories should inspire rather than cause despair. @Gino Borromeo: I agree. And I also think it’s simply the responsible thing to do. As Juan Pablo Rocha points out, sometimes, by repeating and sensationalizing a story, you help create a worse reality.

In a way, brands can help create a better reality as they have the power to shape the stories that are being told in the public domain. These stories should inspire rather than cause despair.

]]> By: Gino Borromeo http://anxietyindex.com/2009/05/thanks-to-mobile-provider-optimism-thrives-in-austria/comment-page-1/#comment-2644 Gino Borromeo Thu, 14 May 2009 02:21:10 +0000 http://anxietyindex.com/?p=1678#comment-2644 It's interesting that positivity/opportunism is a recurring theme in how brands are responding. With pragmatism/austerity an obvious response to recession, it's refreshing to see more and more brands taking a different approach. It’s interesting that positivity/opportunism is a recurring theme in how brands are responding.

With pragmatism/austerity an obvious response to recession, it’s refreshing to see more and more brands taking a different approach.

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