Wal-Mart Argentina: Don’t hold back on living

In the tone of an emotional manifesto, JWT Argentina has created a commercial for Wal-Mart that says:

Don’t save

Don’t save air, don’t save words

Don’t save change

Don’t save laughter, don’t save tears

Don’t save love, nor kisses

Don’t save playing

Don’t save living

Just save money.”

These days, when everyone is saying how critical saving is, Wal-Mart tells you to do just the opposite: Live with no limits, don’t restrain yourself, except in your spending. The timing couldn’t be more perfect. Based on the brand’s global idea of “Save money, live better,” this campaign offers a clever twist; a simple, insightful and powerful approach that will enable Wal-Mart to make a stronger connection with people.