One of the positive effects of the economic crisis is that it’s encouraging more community-building among people. Recently, a private-sector group in Singapore, the Young Business Leaders, launched an initiative called Beat the Recession with two goals in mind. First, to equip young businesses with best recession practices via a Web portal where YBL members share business strategies as well as recession lessons learned, policies implemented and measures taken. Members can also discuss how they survived past recessions.
The second goal is to persuade businesses to continue corporate social responsibility activities during the recession. This includes offering affordable training to people looking to gain new skills during the downturn.
As communities become more important support systems amid the recession, what role can our brands play in enabling, nurturing, interacting with or even expanding these communities?
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