OK, Hyundai, I’ll see your offer of gasoline locked in at $1.49 and raise you: Free gas for the summer for buyers of the SX4!
Known in the U.S. primarily as a maker of SUVs, Suzuki has been hit hard by this downturn and consumers’ shift to smaller cars: So far, sales this year are down more than 50 percent.
So along comes free gasoline, assuaging a concern of many: the possibility of spiraling fuel costs. The memory of last year’s spike lingers, and prices have recently started to climb again. Buyers can thus rest assured that if prices skyrocket, they’ll be protected for 90 whole days! Evidently this is targeted at those buyers who live in the moment, never planning as far ahead as September.
Suzuki is desperate, and it shows. Hyundai’s offer is part of a coherent, comprehensive plan. Suzuki’s is a cry for help.
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