With fewer people in the workplace and workers fearing redundancy, people are putting in ever longer hours. According to a global online survey recently conducted by recruitment agency Robert Walters, people in Hong Kong and Singapore are working harder than ever: Of those surveyed, 62 percent in Hong Kong and 59 percent in Singapore said they’ve been putting in more overtime. The global average was 55 percent.
For brands, this could be a great moment to provide some much needed relief through entertainment, humor and plain old fun. How can our brands bring a greater source of joy to people in these gray times?
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