In Thailand, Au Bon Pain rewards a green gesture

cash-voucherAu Bon Pain has launched an offer that appeals to customers’ environmental consciousness as well as their money consciousness. When you order any size of take-away coffee cup without the plastic lid, you get a discount voucher of 10 baht (30 cents) toward your next purchase of a cold beverage. It seems to be a hit, with many people choosing to go lid-free.

Rewarding customers for taking small, easy steps to help the environment is a smart move for any brand, especially in light of recent JWT research that shows the recession has not eroded consumers’ environmental concerns.

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