If there’s one thing that’s giving the jitters to households in northern India, especially in the capital, it’s the soaring price of produce. The cost of Indian-food staples such as potatoes, onions and tomatoes has shot up by as much as 25 percent in the last two months due to delayed monsoons that destroyed crops, coupled with a rise in fuel prices. JWT’s recent AnxietyIndex research in India picked up this anxiety related to food inflation.
“You can cut down on other luxuries, but how can you tell your child to eat less?” one homemaker told Sulekha.com. “We now have to make do with just one variety of vegetable in one meal and try and compensate that in the next.”
As families rethink their daily menus, can marketers be of assistance? How about educating consumers on picking products that are high in fiber and thus keep you full for longer? Suggesting delicious recipes that utilize a mix of essential foodstuffs and the less costly veggies to make a wholesome meal? Or even promoting healthy, filling snacks that may substitute for a meal a few times a week?
Photo credit: halene
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