Indian culture has always given a lot of importance to sound health, and strong immunity is considered a prerequisite for good health. Traditional sciences such as Ayurveda and Unani believe that certain herbs and tonics improve immunity.
Two brands operating in this realm are among the few to leverage swine flu in their communications: Dabur Chyawanprash, a leading Indian health supplement, and Brooke Bond Red Label Natural Care, a popular tea brand from Unilever. The messaging manages not to reek too strongly of opportunism. I think that’s because these brands have always been positioned as immunity-boosters and have established credibility for themselves. Their communication doesn’t need to persuade consumers or change their beliefs, it needs only to influence and aid recall.
0 Response to “Two Indian brands tap into flu anxiety with immunity claims”