This recession has created a lot of guilt around spending money on things we may want but don’t necessarily need. In her upcoming book Bitches on a Budget, Rosalyn Hoffman, a former fashion buyer and marketing executive, argues that living on a budget need not mean abandoning the fabulous life. “Living well is one trend that will never go out of style, and it doesn’t take oodles of moola to make it happen,” reads promotional copy. Targeting affluent women who now find themselves on a budget, the book (due out Dec. 29) and its accompanying blog offers tips ranging from where to find the most affordable organic honey to a homemade solution for getting stains out of carpet. One tip recommends Shop It to Me, a service that regularly searches the Web for sales on items that match a user’s size and preferred brands.
Bitches on a Budget illustrates how the habits of affluent shoppers are shifting as they figure out how to align their new budgets with their old ways. These consumers are coming up with creative ways to get around budget barriers in maintaining aspects of their pre-recession lifestyles. Brands that represent the luxury lifestyle that consumers miss must work to maintain their status as “worth saving up for,” giving affluent shoppers reason to save on other items in order to make room for an ultimate-goal purchase.
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