Comments on: AnxietyIndex Hall of Fame: Top 10 brand responses to recession http://anxietyindex.com/2009/11/anxietyindex-hall-of-fame-top-10-brand-responses-to-recession/ JWT's AnxietyIndex is designed as a place to discuss how brands and consumers are responding to the global recession. With daily content updates, AnxietyIndex.com includes contributions from around JWT's network, offering a truly global perspective. Fri, 12 Mar 2010 07:31:10 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Ann http://anxietyindex.com/2009/11/anxietyindex-hall-of-fame-top-10-brand-responses-to-recession/comment-page-1/#comment-10433 Ann Thu, 19 Nov 2009 21:12:15 +0000 http://anxietyindex.com/?p=3952#comment-10433 Katie, some good points you raise regarding Levi's. But I believe a major difference is that interest is attached to credit. To me, it speaks to responsible spending: rather than put down plastic for a pair jeans you can't afford upfront (and accrue interest), you exercise some prudence by paying over time. Katie, some good points you raise regarding Levi’s. But I believe a major difference is that interest is attached to credit. To me, it speaks to responsible spending: rather than put down plastic for a pair jeans you can’t afford upfront (and accrue interest), you exercise some prudence by paying over time.

]]> By: Jessica Vaughn http://anxietyindex.com/2009/11/anxietyindex-hall-of-fame-top-10-brand-responses-to-recession/comment-page-1/#comment-10428 Jessica Vaughn Thu, 19 Nov 2009 17:57:53 +0000 http://anxietyindex.com/?p=3952#comment-10428 I'm fascinated by the Portuguese Red Cross example. The idea of giving an intangible gift of "hope" as an alternative to material items really gets down to the core meaning of the holidays. I think this example really highlights the change in consumer values brought on by the recession. With this year’s holiday season fast approaching, I wonder if any other brands will expand on the concept of selling intangible gifts consumers can feel… I’m fascinated by the Portuguese Red Cross example. The idea of giving an intangible gift of “hope” as an alternative to material items really gets down to the core meaning of the holidays. I think this example really highlights the change in consumer values brought on by the recession.

With this year’s holiday season fast approaching, I wonder if any other brands will expand on the concept of selling intangible gifts consumers can feel…

]]> By: Andrew Ortlieb http://anxietyindex.com/2009/11/anxietyindex-hall-of-fame-top-10-brand-responses-to-recession/comment-page-1/#comment-10422 Andrew Ortlieb Thu, 19 Nov 2009 14:36:52 +0000 http://anxietyindex.com/?p=3952#comment-10422 Cash for Clunkers had its detractors, but it did a couple of things very well. First was the big sales gains, which helped convince people the industry wasn't collapsing. Secondly, it got some older vehicles headed to the scrap yards. The average age of trade-ins normally ranges from about 7 to 8 years. During C4C, it jumped up to 11 to 12. So if you're seeing fewer rusted out '88 Malibus belching blue smoke rolling down the road, thank this program. Cash for Clunkers had its detractors, but it did a couple of things very well. First was the big sales gains, which helped convince people the industry wasn’t collapsing. Secondly, it got some older vehicles headed to the scrap yards. The average age of trade-ins normally ranges from about 7 to 8 years. During C4C, it jumped up to 11 to 12. So if you’re seeing fewer rusted out ‘88 Malibus belching blue smoke rolling down the road, thank this program.

]]> By: Andrew Ortlieb http://anxietyindex.com/2009/11/anxietyindex-hall-of-fame-top-10-brand-responses-to-recession/comment-page-1/#comment-10421 Andrew Ortlieb Thu, 19 Nov 2009 14:28:45 +0000 http://anxietyindex.com/?p=3952#comment-10421 Hyundai deserves to be in the #1 spot for this very basic reason: they started the year at 3.0% market share, and it had risen to 4.3% by the end of October. That much share gain in such a short timeframe is almost unheard of in the automotive industry. Hyundai deserves to be in the #1 spot for this very basic reason: they started the year at 3.0% market share, and it had risen to 4.3% by the end of October. That much share gain in such a short timeframe is almost unheard of in the automotive industry.

]]> By: Katie Fitzgerald http://anxietyindex.com/2009/11/anxietyindex-hall-of-fame-top-10-brand-responses-to-recession/comment-page-1/#comment-10415 Katie Fitzgerald Wed, 18 Nov 2009 23:06:50 +0000 http://anxietyindex.com/?p=3952#comment-10415 I do like the Levi's example a lot. It's funny though, part of the reason we found ourselves in this recession is because of the amount of credit we racked up. Perhaps India hasn't had as much of a problem as we have had in the U.S. But, with all the media backlash about credit, it's a bit bizarre that they chose to do a program where you pay off the jeans in parts like a credit card... I do like the Levi’s example a lot. It’s funny though, part of the reason we found ourselves in this recession is because of the amount of credit we racked up. Perhaps India hasn’t had as much of a problem as we have had in the U.S. But, with all the media backlash about credit, it’s a bit bizarre that they chose to do a program where you pay off the jeans in parts like a credit card…

]]> By: Ann http://anxietyindex.com/2009/11/anxietyindex-hall-of-fame-top-10-brand-responses-to-recession/comment-page-1/#comment-10413 Ann Wed, 18 Nov 2009 22:39:07 +0000 http://anxietyindex.com/?p=3952#comment-10413 One of my favorites here is the Levi's in that they did sometihng revolutionary for the apparel category. One of my favorites here is the Levi’s in that they did sometihng revolutionary for the apparel category.

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