In projecting Recessionary Living as a 2009 trend, we noted that out-of-home entertainment would suffer as homes became more important entertainment centers. One manifestation of this trend in the Czech Republic can be seen in The Jihlava International Documentary Film Festival’s decision to transmit films directly to households.
The festival, held in late October, had fewer sponsors this year and could secure only three cinema screens, versus six in previous years. To increase audience capacity, organizers negotiated with households willing to host viewers in their living rooms (attendees had to text a code to the festival to get address details); the screening included video of the films’ creators, who speak at the festival. The small viewing groups then discussed the documentary in a homey atmosphere, which in some cases even included home-cooked food.
In the future, such events could serve as a platform for brands to spread word of mouth during a recession.
Photo credit: muffytyrone
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