In Saudi Arabia, people freak out about their phone bills. Some consumers must choose between going out and paying their phone bill, which is possibly the most complained about financial obligation in the country.
So Saudi Telecom came up with a promotion to help alleviate some of this anxiety: It is offering a month of free calls for post-paid subscribers and anyone who switches to Saudi Telecom. Timed around the religious holiday of Eid, the offer was a holiday gift of sorts for the brand’s customers.
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