Looking back on a year of AnxietyIndex posts, the thing that jumps out is that the best bits on the blog touched on the persistence of the human spirit. It’s really surprisingly boundless in scope—and anxious times are when we realize just how high and how deep it is.
A slew of the commercials posted on AnxietyIndex were especially sensitive and sensitized to this idea. For instance, the Coca-Cola spot from China in which Liu Xiang’s father encourages his son (the hurdle-jumping champion beset by injury) to face momentary failure as, well, just another hurdle. There are many more in that vein.
The ultimate takeaway? We all must rise before we can shine, a notion that marketers around the world have tapped into to inspire and buck up consumers’ spirits.
Photo Credit: Shaziya Khan
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