New genre of ‘layoff lit’ finds the upside to the downside

bag-lady-papers-coverA growing number of people are finally finding the time to “write that book” after losing their jobs during the recession—enter what has been coined “layoff lit.” The New York TimesMotoko Rich recently wrote about current layoff lit titles such as Slow Love: How I Got Kicked Off the Fast Track, Put My Pajamas on for a Year & Found Happiness, from former House & Garden editor Dominique Browning, and The Bag Lady Papers: The Priceless Experience of Losing It All, by former Self magazine editor Alexandra Penney.

The theme here seems to be finding the silver lining of starting over. As Matt Buchanan points out in The Sydney Morning Herald, George Clooney’s character in Up in the Air follows a similar narrative, reminding a distraught man he’s laying off about his love of cooking—“his sacking is an opportunity to reset his priorities, to choose to do what he loves to do—to cook again.”

The idea that there’s an upside to the downturn is certainly appealing, and brands such as Allstate are doing well to tap into it.

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