One of the Super Bowl’s standout commercials was from Denny’s, with its recession-friendly “panicky poultry,” as The Wall Street Journal put it. The spots featured chickens— from Mount Rushmore to the Oval Office to outer space—screaming their heads off. Why all the screaming? Denny’s was announcing its second annual free Grand Slam breakfast this Tuesday. Since it includes two eggs, a whole lot of egg-laying would be necessary.
The ads declared, “Great day to be an American. Bad day to be a chicken.” It’s nice to hear that it’s good to be an American, especially in uncertain times like these. Denny’s message touches recession-minded viewers by lightheartedly suggesting, at least you’re not a screaming chicken.
The marketer that might have been most expected to at least tacitly address the recession was CareerBuilder, but its spot avoided serious undertones, portraying an office that takes casual Fridays too far, with employees running around in underwear. The site missed an opportunity to connect with job hunters and inspire them.
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