The global recall of Toyota vehicles over a gas pedal problem is a case that will be interesting to watch over the coming weeks. How will consumers respond to a deeply trusted brand with a long history of success like Toyota suddenly failing on the public stage? Whether we like it or not, the rhythm of our lives is deeply linked to the brands we patronize. And if a brand as trusted as Toyota can fail its customers, who knows what’s next? It’s enough to make people anxious about brands. Especially given that faith in corporate institutions is already weak, with huge, seemingly solid financial brands having collapsed (e.g., Lehman Brothers) or come close (e.g., Merrill Lynch).
Some Americans have already taken action on their own through www.toyotarecall.org, an unofficial portal for all things on the recall. Toyota, your move.
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