Home delivery has been common in Mexico for years—in suburbs and residential districts, one sees companies delivering water, soda, dry-cleaned clothes or bread to people’s doors. This includes having beer delivered, a service that was previously mainly available in the north. More recently, Cervexpress (a contraction of “beer express”), run by the major Mexican brewer Cerveceria Cuauhtemoc Moctezuma, expanded to more cities. With a quick call, people could be ready to host a party or gathering. Which is just what people were wanting to do—with the specter of H1N1, many Mexicans were too anxious to go out to restaurants or bars, for fear of getting sick, and were staying home to socialize.
While Mexicans are no longer anxious about H1N1, concerns about high crime, along with a recent ban on smoking in public spaces, has meant people are still partying at home. Cervexpress is an interesting example of how companies can take advantage of the new habits that grow out of rising anxiety.
Photo Credit: twodolla
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