Lonely Planet lends a hand to stranded travelers

lonely-planetWith the massive travel disruptions caused by the volcanic ash cloud over Europe, Lonely Planet turned chaos into an opportunity to get on the radar of the numerous travelers stranded in unfamiliar cities. It is offering 13 of its iPhone guides for free for a period of a few days, focusing on the most affected cities; the apps normally sell for $15.99 apiece. The simple initiative will score goodwill points with anxious travelers, helping to drive consumer engagement while making more people aware of the brand’s iPhone guides.

Photo Credit: http://www.lonelyplanet.com/campaigns/iphone/

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