These days, we’re all having to work harder to make ends meet. And a common anxiety for many of us is whether this is preventing us from spending enough time with our families. As a colleague said recently, it’s worrying when your young son asks, “When are you going home, Daddy?”—and you realize he’s referring to your going back to the office. Virgin plays with this concern in its latest advertising for its mobile telephony service. We see a scene where a father is easily able to keep in touch with his kids through a new unlimited-call package. The energy and warmth of the scene makes you feel he really is being able to connect with his family, despite not actually being in the same physical place.
A nice example of a brand trying to take a little stress out of our lives. (But—and call me a feminist—where’s the execution with the working mum trying to stay in touch with her kids?!)
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