The irrational, enduring magic of retail shoe therapy. There is something about shoes and emotional lifting up! This witty poster in a Singapore mall captures the magical effect shoes can have on prospects, and hence their irresistible, even irrational appeal. This speaks to every fan of shoe retail therapy—“Shoes make me happy. I’m superficial. Whatever.”
Overcoming consumer anxiety is about emotional lifting up as much as it is about rational paring down. Hunker down, but with your high heels on?
Photo Credit: Shaziya Khan