However, Americans’ overall anxiety has dropped to levels not seen since late 2007: 70 percent report feeling nervous or anxious, down from 76 percent last May and 82 percent in November 2008—the all-time high since we launched the AnxietyIndex in the run-up to the war in Iraq.
The online survey, fielded Oct. 18-25, polled 519 Americans aged 18-plus on their attitudes and behaviors in the run-up to the midterm elections, looking for variations by political affiliation.
The findings are significant for marketers, who have been waiting for the American consumer psyche to shift into closer alignment with GDP figures and are hoping for an upward swing following the midterm elections.
It seems that the sense of urgency to change leadership that the Democrats felt during the presidential election two years ago has been seized upon by the Republicans. Republicans are far more worried about Democrats maintaining control of Congress than Democrats are worried about Republicans taking the majority, and believe various factors will get worse with Democrats in control. For instance, 82 percent of Republicans said their tax burden would get worse if the Democrats maintain control, while 49 percent of Democrats said the same of Republicans assuming the majority.
To download the full study, click here.