LG displays five stories of good news in Times Square

LG Electronics Unveils Good News BillboardWhile our latest AnxietyIndex research shows that Americans’ overall anxiety has dropped to levels not seen since late 2007, that still leaves 7 in 10 reporting feelings of anxiety or nervousness. After all, the economy is still sluggish and there’s plenty more to be anxious about from the headlines.

Now LG Electronics is translating its “Life’s Good” marketing theme into a Times Square billboard featuring only good news. The company says that 83 percent of respondents to a survey it conducted agreed that the U.S. has a good news deficit and that nearly half can’t remember the last piece of good news they heard. The five-story-high LED screen features an animated “Good News Ambassador” character who invites folks below to share good news by sending text messages or tweets. Other good news on the screen comes from RSS feeds and LG’s social media responses.

LG’s theme has played out in various ways this year, from a “Life’s Good Moments” online gallery where people could upload photos to be displayed on a screen in London’s Piccadilly Circus to the “Good Things Happen” project in Portugal, a series of three short films that LG commissioned. In advance of the new year’s festivities in Times Square, this latest campaign rings out 2010 on an upbeat note.


Photo and Video Credit: http://multivu.prnewswire.com/mnr/lg/47339/

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