Colgate sweet-talks the sweet-toothed in their favorite aisle

Toothpaste

With domestic sugar consumption topping 1.5 million tons annually, there’s no doubt South Africans have a sweet tooth. Added to this is the fact that 9 out of 10 children here have cavities. So Colgate recently installed clever cross-category point-of-purchase signage that gives moms permission to buy confectionary and helps assuage some of their anxiety about the consequences with the reminder: “Keep that sweet tooth healthy, head to the Oral Care aisle.”

Photo Credit:  wwarby

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