Tourism Vancouver reacts swiftly and smartly to riots

“It’s absolutely disgraceful and shameful and by no means represents the city of Vancouver,” the city’s mayor, Gregor Robertson, said after the recent riots that followed the Vancouver Canucks’ loss in the Stanley Cup finals. To back up that sentiment, Tourism Vancouver reacted quickly, sponsoring the website This Is Our Vancouver. Spotlighting that “The actions of a few aren’t a true reflection of our city,” the site is a dynamic collection of comments, photos and video content pulled from around the Web. People can also post content directly. The site recorded more than 14,000 visits in its first 10 days, according to a release.

This type of swift response is a simple, smart step toward addressing concerns among potential visitors, restoring locals’ faith in the city and providing a platform to express that faith.

Photo Credit: http://thisisourvancouver.com/

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