The Fiddler on the Roof and the rest of us have wondered about all the things we’d enjoy in life “If I were a rich man.” Sometimes we also wonder what we’re giving up, especially now in times of crisis, when we sacrifice luxuries and even the taste and quality of our food to save money. Campofrío, a deli brand, uses this idea to show that it’s silly worrying about calories and life in general.
Taking a cue from Budweiser’s talking frogs, this spot shows a young toad catching flies while an older one dismisses the food, explaining he’s a reincarnated human. But he’s not too gung ho on that experience: “You need to learn English so you don’t become a loser, control your calories, triglycerides …” The younger one, though, breaks into song, imagining what he’d do “If I were a human”—move to Vegas, become the driver of the Swedish women’s beach volleyball team, “buy a Chihuahua, a waterbed and a mega ham platter.”
Then the frog is hit by a truck and reincarnated as a handsome office worker who enjoys some Campofrío ham. The voiceover: “You never know what you’ll become in the next life. So take good advantage of this one.” (An English transcription is included in the description section of the YouTube video.) The insight is a smart one—most of us are too wound up to relax and enjoy life, and we’re unlikely to get another chance to do it better, so don’t pass up small pleasures.