Crying babies position Philips Avent as a brand that helps ease parental stress

As wonderful as it is, being a new parent certainly comes with major challenges. One of the most anxiety-producing is coping with a tired, cranky, continuously crying baby who’s refusing to fall asleep. Philips Avent, a manufacturer of baby products, is tackling this with a commercial that features tips from real moms on how to coax a baby to sleep. For instance, Jeanine’s tip for Kian is to produce a hair dryer noise, Sophia’s tip for Maya is to use a gentle bottom pat, and Hiroe’s tip for Saya is to have staring contest. All these examples have one thing in common: They work, at least with these babies, making it easier for mothers to care for their child day-to-day and reducing their level of stress, tension and frustration.

Although there’s no product placement, we perceive Philips Avent, through the video, as a brand that aims to make daily life as a parent easier. To strengthen this concept, parents are encouraged to visit the brand’s Facebook page for more tips and other helpful discussions.

Photo Credit: youtube.com/philips

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