Suppose you find out that a co-worker has stolen your lunch and eaten it, especially after you’ve been fantasizing about your delicious meal in the office fridge. Unfortunately, this is a widespread phenomenon in every office. The million-dollar question is, How can this be prevented? BGH, a microwave manufacturer, is humorously fighting this low-level employee anxiety with the world’s first alarm-equipped Tupperware container. Its purpose: to keep food safe at work.
A series of three commercials from Argentina showcase the concept. “The Big Steal” opens with what sounds like a car alarm, and we see a man running desperately through his office—not to reach his car, as we discover, but to rescue his lunch from the clutches of a food thief. His Tupperware alarm has saved his meal. The risk of stolen food increases when the dish is heated by BGH microwaves, says the brand, because their devices are so good at cooking. Consumers can obtain these unique Tupperware containers only by submitting cooking tips to BGH’s Facebook page.
Through this whimsical invention, BGH assures consumers not only that their food is literally secure both also that, more generally, it’s in safe hands.