Optimum positions itself as least stressful digital service provider

There’s a lot to worry about in life. “Paying bills, raising your kids, keeping your job, preserving the planet, saving your marriage, picking a president, perfecting your handshake, honoring veterans, undercooked chicken, catching the train, hiding your tattoo, networking socially, getting your hair cut, maintaining your blog, feeding your dog, training your cat, buying an unpretentious scarf, calling your mom, gray hairs …” The list goes on and on in an outdoor ad that’s part of a recent branding campaign from U.S. TV, phone and Internet provider Optimum.

The company positions itself as a one-stop “effortless” solution for digital services, allowing subscribers to keep up with the more important things in life, like dealing with their children’s classroom antics or signing up little ones for ballet lessons, as two 30-second spots illustrate. An anthem spot explains the company is there to “sweat the small stuff and the big stuff, so you can sweat your stuff.” Given that stressors seem to be mounting and multiplying for today’s consumers, Optimum is smart to humorously acknowledge this and position itself as a provider that won’t add to the all the everyday pain points with which people are grappling.

0 Response to “Optimum positions itself as least stressful digital service provider”


  • No Comments

Leave a Reply