Anyone who’s ever lived in New York knows just how grinding-down and numbing the subway commute can be. Missed trains and hurried crowds, combined with life’s other frustrations, make for plenty of negative energy during rush hour. Recognizing this, Tropicana offered its Twitter stream for people to vent their morning frustrations as part of its “Worst Morning Ever” campaign. The outdoor component features the tweets with the best (or worst) morning mishaps, displayed around the city’s subway stations. Says one, for example: “Turns out I did check the correct weather, for California.”
The campaign isn’t all snark and gloom. Some of the billboards instruct commuters on how to reverse the negativity, encouraging passersby to help beautify the transit system by smiling. And naturally, Tropicana is positioned as the good part of New York mornings in other posters. The campaign succeeds in addressing consumer stress and anxiety by helping commuters realize they’re not the only ones grumbling on the way to work, helping the weary find some strength in solidarity.
Photo Credit: Jessica Vaughn