Manila constantly ranks in the top 10 worst cities in the world in terms of traffic. Congestion exponentially increases during the Christmas season, which means getting grumpy on the roads is a foregone conclusion at this time of year. Last Christmas, one company took the opportunity to lift the mood of Filipino motorists, in a move that exemplifies one of our 10 Trends from 2011, Creative Urban Renewal.
Bringing Christmas cheer to the roads, Fort Bonifacio Development Co.—the company behind Bonifacio Global City (BGC), the latest central business district in Manila—turned stoplights, construction cranes and trees into Christmas decorations. On the stoplights, a red star and a green Christmas tree replaced the usual circles. While the initiative didn’t improve the traffic situation, at least it improved a lot of motorists’ dispositions.
Photo Credit: Darwin Cayetano