In Italy, about a third of young people are unemployed, making it the third worst country in Europe to be young and jobless, behind Greece and Spain. The historic Italian brand Campari recently launched a social project dedicated to young unemployed people in Sesto San Giovanni, the town near Milan where the company is based. The project, called Passion Works, is the brainchild of a group of employees entrusted with the task of proposing concrete solutions to the problem of local youth unemployment.
Famous for the many cocktails that use it, the brand is opening the doors of its bartender academy to 30 locals between age 18 and 25 who are unemployed, enabling them to turn a passion into a job. Users scroll down the website as if they’re reading a recipe; anyone who meets the requirements can apply at the end of the page. Those chosen by Campari will be admitted to the professional bartender course at the Campari Academy this month and get a bartender degree upon completion of the course in December.
Campari presents a concrete response to the difficulties faced by a workless generation. While it’s a small-scale effort, it shows the big brand’s attentiveness to the realities of its local community.
Image Credit: Campariacademy.it