In India, Vodafone’s women-only stores among several telecom initiatives aimed at women

The percentage of women in India’s workforce has fallen so sharply that it has skewed the global numbers, prompting an International Labour Organization investigation. ILO’s new report expresses concern over the fall in labor force participation for women from more than 37 percent in 2004-2005 to 29 percent in 2009-2010. India ranks 11th from the bottom out of 131 countries, behind even Bangladesh and Pakistan. The recent brutal rape in Delhi, that made international headline, has only fueled the fear around women’s security. In light of this, there are many corporations that are doing their bit to tackle issues of safety and empowerment for women. Telecom companies in particular are going out of their way to make women feel safe.

vodafoneVodafone India operates Angel Stores, which are managed and run by women only; last month Vodafone opened the 16th such store in the country. The idea is to ensure equal opportunities for women while providing a safe and productive work environment, and to make women customers feel more comfortable as well. Meanwhile, MTS India has launched a “Women MPowered Plan,” which permits women to make calls despite a negative balance and offers special rates as well as safety tips. The company also provides free self-defense classes and gives away pepper spray to women buying a new prepaid connection. Bharti Airtel is providing specialized products for women, such as an emergency alert service and a call manager to block stalkers.

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