Petco’s Whole Pets website provides ‘pet parents’ with information hub

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Communicating and understanding our pets is difficult. Are they enjoying their food? Feeling upset? Happy? How do they feel about sleeping in the bed versus on the floor? How can we really know? The unknown creates anxiety, particularly for pet parents who want to give their pet the world. So Petco and JWT agency Digitaria developed WholePets, a digital content hub for all things pets—giving pet parents a hub to find sound recommendations on how to address pets’ physical, mental, social and emotional needs.

You can filter tips by pet type and topic to find details on Cat Nutrition 101, for instance, or house training a new dog. Having an online destination with go-to tips from a trusted source not only helps to relieve anxiety about how to enhance pets’ lives but ultimately to be better, happier parents.

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