Unique Coca-Cola vending machine links India, Pakistan

Earlier this year, Coca-Cola installed the latest of its “Open Happiness” vending machines with an ambitious aim: to break down barriers between India and Pakistan. The idea, coming out of a simple insight, is that what unites us is stronger than what sets us apart.

One vending machine was installed in a mall in New Delhi and one in a mall in Lahore, in Pakistan. These cities are separated by only 325 miles but are seemingly worlds apart due to decades of sociopolitical tension. The “Small World Machines” provided a live communications portal that linked strangers divided by more than just national borders, with the hope of promoting cultural understanding. The machines were equipped with first-of-its-kind 3D touch-screen technology that projected a streaming video feed while simultaneously filming through the unit to capture a live exchange. People on each end (and various walks of life) were encouraged to perform a friendly act together—wave, touch hands, draw a peace sign or dance—before sharing a Coca-Cola.

The resulting video, which went viral on social media, features affectionate encounters, such as a young girl in Delhi touching hands with an older woman on the Pakistani side, as well as more spirited interactions, like an impromptu dance-off between two men in their 60s that went on for several minutes. The initiative was a great way to remind people that their cultures are more similar than different and a small step to bringing them closer.

1 Responses to “Unique Coca-Cola vending machine links India, Pakistan”


  • As the son of an American foreign service officer who was born in Delhi and raised in both Delhi and Lahore, this story and the video brought tears to my eyes. Like people everywhere, the people of South Asia are yearning for peace and prosperity. Perhaps this video connection will be one small step in that direction.

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